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Why a Piece of Chocolate Costs More Than a Porsche Taycan

Primary shares of a Swiss confectioner can be had for around $88,000. That may seem prohibitive, but there’s a compelling logic to it. 

If you were thinking of companies that might want to increase the value of their shares by buying back stock, Lindt & Sprungli AG would likely come near the bottom of the list.

Primary shares in the Swiss chocolate-maker closed at 81,600 Swiss francs ($87,650) apiece March 1. That’s roughly enough money to buy a brand-new electric Porsche Taycan, or a five-bedroom house with a vineyard in Portugal. The next day, Lindt announced plans to buy back 750 million Swiss francs of equity, edging the shares closer to the record 93,800 franc level they peaked at last February.

It’s not often an investor will be asked to part with so much to buy a single share. Companies with stock prices that are expensive in absolute terms — as opposed to the usual market meaning of the term, “highly priced relative to forecast earnings” — are rare as hen’s teeth.

High-End Candy

Lindt & Sprungli’s share price would buy you a lot of chocolate bars.

Berkshire Hathaway’s class-A stock is the most famous example, preserved mostly as a multi-decade tracker of Warren Buffett’s investing prowess. At a current price of $396,399, Buffett could theoretically buy his own home for just three stock certificates 1  — but with a free float of just 362,860 shares, that class-A stock is are far less important than the 1.29 billion class-B float that most investors trade, which change hands for $260.91.

Even if you set a relatively low floor, there are only a handful of blue-chip companies whose shares come in at more than $1,000 apiece. A preponderance of those are U.S. tech businesses, such as Amazon.com Inc. and Alphabet Inc., which appear to treat their share prices as a Buffett-style status competition; Japanese real-estate investment trusts, which aren’t much traded; and yet more Swiss companies, including Lindt’s competitor Barry Callebaut AG.

Cheap at the Price

There aren’t many shares that change hands for more than $1,000 apiece

There’s also a twilight zone of equities that are not dissimilar, in their way, to low-priced penny stocks. Most are just the remnants of free-floating stock in companies that are otherwise closely held by their core investors, trading off-exchange in volumes that rarely exceed 1,000 shares a day. 

If you want to buy a stake in Berlin’s zoo, for instance, there are 3,000 shares out there, which can be had for 8,350 euros ($9,950) each, if you can find a broker. Equity in the Hotel Majestic, a traditional film star hangout in Cannes, is notionally available for 3,500 euros. You can even get a slice of the Neue Zurcher Zeitung newspaper for 5,250 Swiss francs. Shares in the Belgian or Swiss central banks are available at similar prices.

Lindt, like Berkshire Hathaway, has a separate class of stock so that small-time investors can play. This being Switzerland rather than Nebraska, buying a ticket for the cheap seats would still have set you back 8,115 Swiss francs at Thursday’s close.

If you’re tempted to ask why any company would want shares so expensive that the average retail investor would have to re-mortgage to buy one, the better question might be, why wouldn’t they?

After all, it takes substantial effort to maintain static pricing ranges for shares whose investment case is based upon the idea of continually escalating earnings. Walt Disney Co.’s $11.05 billion of net income in 2019 was about 80 times the $135 million it reported in 1980. Its year-end share price, on the other hand, was less than three times the $51.25 at the end of that year, thanks to an array of stock splits initiated every time the price moved substantially above $100 a share.

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